The Lacoste fashion empire was established in 1933, when tennis legend Renee Lacoste developed a line of high-quality shirts for tennis, golf and sailing. Lacoste was an innovator from the start. Most sports shirts of the time were made of woven material, although Lacoste shirts were constructed of a lightweight knitted fabric that offered wearers superior comfort and mobility. Moreover, Lacoste emblazoned every article of clothing he produced with his personal symbol of a crocodile. Lacoste’s unconventional use of a logo on the outside of garments was a fashion first that quickly took hold and by 2006 Lacoste garments became a worldwide fashion statement.

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