Ever fashionable, the Alessi brand has managed to transform from a metal utensil and dish designer to fully explore all kitchen and household options, incorporating the work of leading designers from Philippe Stark to Michael Graves and Aldo Rossi. Throughout its 80-year history, Alessi has chosen direction based on the guidance of its designers and the development of the product itself.

The brand vision appears to be to revel in design in all areas of life, to enjoy and celebrate the simplicity of everyday objects, and to take risks whether there exists a need for risk or not. Or put simply: No man should be forced to dine from a boring plate.